Posted by sean on March 19, 2010 at 11:48 pm in Too Random To Categorise with No Comments


You may remember, last month I blogged about the disappearance of both Golden and Cinnamon Grahams from our supermarket shelves. I was then informed, via a comment left on my blog, that the cereal had been rebranded Curiously Cinnamon.

Despite much hunting, I was unable to find the cereal on the supermarket shelves, until I did an Asda online shop. So excited was I by the discovery and the price of only £1.50 a box, I ordered 4 packets, and this afternoon, following the delivery of my shopping, I sampled the king of cereals.

The cereal’s previous name, Cinnamon Grahams, always confused me – why was it named after a kid I went to school with? The new name, Curiously Cinnamon, was equally confusing.

Even more confusing was the slogan on the box ‘New bonkers taste!’ – I am not sure why they thought need to call the taste ‘bonkers’. After all, the cereal is called ‘Curiously Cinnamon’, which would suggest it tastes of cinnamon. If it tasted of fish and strawberry pizza, I suppose it would be a bonkers taste.

To cut a long, rambling blog short, I ate a bowl of the cereal. It was nice, although I would not describe the taste as ‘bonkers’. There was also no need for the box to use the description ‘the indescribable taste of toasted cinnamon squares’. It tasted of cinnamon – something that can be described and that I was not at all curious about, despite the name of the cereal.

Very silly marketing… If Nestlé aren’t careful, I will be getting Alex Keegan to email them some comments and questions, like he did to Just for Men.

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